Apple right now introduced {that a} new stop-motion animation that includes Wallace & Gromit shall be projected onto London’s Battersea Energy Station this vacation season. The festive, six-minute video shall be proven each day from 5 p.m. to 10:30 p.m. from right now till New 12 months’s Eve. It’s free to observe, and reservations aren’t wanted.
Apple is selling the animation as a part of its newest “Shot on iPhone” marketing campaign. Aardman, the animation studio that created Wallace & Gromit, filmed the stop-motion video with the Telephoto digicam on eight iPhone 16 Professional Max gadgets.
“Aardman used the Dragonframe Tether app and eight iPhone 16 Pro devices in Telephoto mode to make Wallace & Gromit, Shot on iPhone,” stated Apple. “They shot full 4K stills in ProRAW format, before stitching them together to achieve the 6K image needed to turn their 23‑centimeter characters into 101‑meter projections.”
The animation transforms two towers into Christmas timber on the facet of the constructing going through the River Thames. Guests can watch Wallace & Gromit enhance the timber, after which “snap a selfie” in entrance of the fully-decorated timber.
“This project has been a dream to direct — a cinematic fusion of tech and art,” stated Aardman’s director and graphic design lead Gavin Unusual. “Shooting stop-motion animation on iPhone 16 Pro Max with the legendary Wallace & Gromit, to then be projected onto the iconic Battersea Power Station, makes this unique in so many ways. I hope that this Christmas, everyone feels inspired to start shooting their own stop-motion masterpieces with iPhone, and I’m excited and proud of what we’ve all created.”
Battersea Energy Station has been residence to Apple’s U.K. headquarters since final yr, and the corporate additionally has a retailer there. In entrance of the shop, the Wallace & Gromit set used to create the stop-motion shall be on show.
Extra particulars about this “Shot on iPhone” marketing campaign, together with an upcoming “Today at Apple” session with Aardman, can be found on Apple’s web site. The venture has additionally been promoted on the Battersea Energy Station’s web site.
