Commuters trudging by means of Grand Central Station in New York Metropolis received an eyeful of Apple TV+ collection Severance on Tuesday. That’s as a result of workers of the weird office dramedy’s fictional Lumon Industries appeared to work on Lumon terminals behind glass for all to see within the historic practice terminal’s grand halls.
Severance stars Adam Scott, Zach Cherry and Britt Decrease entered the faux Lumon workspace Tuesday afternoon. Earlier within the day, different folks manned the terminals.
That promotional stunt and a brand new “Lumon Is Listening” video, which promotes Lumon’s Severance mind surgical procedure as a work-life stability answer, go hand-in-hand with the present’s personal creepy weirdness. Take a look at the photographs and video under!
Severance season 2 promos attempt to match the office dramedy’s weirdness
Apple TV+ appears to have loads of enjoyable with its new promotional advertising and marketing for season two of engrossingly unusual hit collection Severance. The brand new season begins streaming Friday. And a brand new video on-line and an set up in New York Metropolis’s Grand Central Station wish to ensure folks tune in. Oh, and you can even prepare by watching the season two trailer and a sneak peek video on the first episode’s first eight minutes.
A number of commenters on the social media posts proven under talked about watching Severance season one a number of occasions as they eagerly anticipate season two. I’ve watched a lot of the first season as effectively, and it’s simply pretty much as good the second time round.
Severance stars get to work at Grand Central Station
None aside from Severance director and government producer Ben Stiller posted video Tuesday of three of the present’s stars reporting for work within the clear cubicle inside Grand Central Station. Scott performs Mark S., who manages the info refiners. And two of the refiners — Decrease (Helly R.) and Cherry (Dylan G.) — additionally appeared, whereas John Turturro (Irving B.) was apparently out sick or one thing.
Proper now c xx
Watch the creepy ‘Lumon Is Listening’ video
Monday’s new promo video, under, entitled “Lumon Is Listening,” takes the type of a dated infomercial for the Severance process at Lumon Industries. That’s the mysterious firm the place the present is about. Wanting precisely prefer it was made within the late Seventies, the video promotes the Severance mind surgical procedure as an answer for higher work-life stability that everybody ought to attempt. It separates an worker’s work consciousness, or “innie,” from their personal outdoors life, or “outie.”
The truth that some innies really feel like trapped slaves determined for freedom goes unmentioned, in fact. The video’s narrator is Natalie, a Lumon government assistant who’s the one character who speaks for the Board, a power in her headset even the highest managers by no means work together with straight.
Take a look at the Severance pop-up at Grand Central Station
As proven within the {photograph} on the prime of this submit and the X submit under from tech author and BuzzFeed advertising and marketing chief Parker Ortolani, Lumon Industries personnel are at the moment exhausting at work in glass packing containers in New York Metropolis’s Grand Central Station. They plug away on old-school Lumon laptop terminals. They usually seem oblivious to the hordes of commuters strolling previous them.
On the present, Lumon workers on the Severed flooring’s Macrodata Refinement division — the 4 key characters within the story — work on the terminals. They corral sequences of numbers into packing containers primarily based on feelings the numbers provoke. It’s, in fact, bizarre and mysterious — like nearly all elements of the groundbreaking collection.
See Severance‘s Grand Central Station pop-up photographs on X
wow, wonderful #severance pop up at Grand Central pic.twitter.com/rxFVscCgVn
@bigbrozelle
Severance Apple TV Grand Central Pop Up #apple #severance #grandcentral
♬ Come Test This (Quickie Edit) – FETISH
