A probably large growth for Apple-focused content material creators is on show at 2025 NAMM Present, as Shure exhibits off the brand new MV7i Sensible Microphone and Interface it first unveiled earlier this month at CES 2025, calling it a primary of its sort.
The progressive $350 mic brings professional-grade two-channel recording capabilities to Apple’s ecosystem, eliminating the necessity for a separate audio interface. You may plug an XLR mic or instrument proper into Shure’s new mic. And you may join it to Apple units by way of USB-C to work with tracks utilizing Shure’s MOTIV audio and video apps.
Shure MV7i Sensible Microphone and Interface
The brand new MV7i, amongst Shure’s wares at NAMM Present, stands out within the Apple equipment market by providing MFi certification and seamless integration with iOS units by means of USB-C connectivity. The microphone’s built-in interface permits customers to attach a second XLR microphone or instrument on to the MV7i, making a compact, all-in-one recording answer that’s notably useful for cellular creators utilizing Apple units. It additionally works with Home windows and Android units.
The MV7i’s smooth metallic chassis and color-customizable LED contact panel complement Apple’s design aesthetic whereas offering skilled options. These embrace built-in combo XLR and 1/4-inch enter with 60dB acquire and 48V phantom energy, USB-C output for direct connection to trendy Apple units, intuitive contact panel controls for fast changes throughout recordings and dual-channel LED show for visible monitoring.
Revolutionary options for iOS recording
You may plug an XLR microphone or an instrument proper into the MV7i, alongside together with your Apple machine by way of USB-C.Photograph: Shure
Constructing on the success of its predecessor, the MV7+, the MV7i introduces a number of Apple-friendly options that make it a great companion for iOS and macOS customers. The MOTIV Combine cellular app for iOS units allows customers to document two channels of audio straight into their iPhones or iPads. This integration permits for professional-quality recordings with out the complexity of conventional recording setups.
The microphone’s digital sign processing (DSP) engine consists of options that complement Apple’s emphasis on consumer expertise and sound high quality:
Auto Stage Mode with SmartGate Know-how robotically adjusts acquire primarily based on the recording atmosphere. That helps iOS customers recording in varied places.
Actual-Time Denoiser actively reduces background noise. That’s good for recording in busy city environments or house places of work.
Digital Popper Stopper eliminates plosive vocal sounds with out requiring extra {hardware}.
Adjustable Reverb presents three customizable reverb sorts, enhancing recording flexibility.
Versatile recording modes for Apple workflows
The MV7i presents three distinct output configurations that may cater to completely different Apple-centric workflows:
Mixdown Mode combines the microphone and mono enter right into a single output, good for fast recordings on iPhone or iPad.
Multi-Monitor Mode offers separate mono tracks for the microphone and XLR/1/4-inch enter, supreme for post-production in Logic Professional or GarageBand.
Stereo Mode creates a single stereo observe, notably helpful for voiceovers in Remaining Lower Professional or iMovie initiatives.
Shure MV7i Sensible Microphone and Interface: Cellular innovation
For Apple’s cellular customers, the MV7i represents a step ahead in transportable recording expertise. The microphone can join on to iPhones and iPads by way of USB-C, permitting creators to document professional-quality audio wherever. The MOTIV Audio and MOTIV Video apps, accessible on the App Retailer, present extra management over DSP settings and recording parameters.
Every MV7i comes with a 3-meter USB-C to USB-C cable, making it prepared to make use of with the newest Apple units proper out of the field. This considerate inclusion ensures compatibility with the present technology of Apple merchandise whereas future-proofing the funding for content material creators.
You should buy theShure MV7i Sensible Microphone and Interface on Amazon presently for $364.56.
Purchase from: Amazon
Supply: Shure
