When shopping for an iPhone 16 collection mannequin within the December quarter, a better share went for Apple’s least expensive variant than they within the earlier yr, in line with a market analysis agency. The fundamental iPhone 16 even beat out the 16 Professional.
A few of that development was siphoned from the 16 Professional Max, simply not fairly sufficient to maintain it from being Apple’s hottest throughout final quarter. And gross sales of older fashions with out Apple Intelligence additionally misplaced floor.
The combo of iPhone 16 gross sales tells a narrative
To justify the upper costs modified for its two iPhone Professional fashions, these supply superior options that the cheaper customary fashions lack. Nonetheless, because the Cult of Mac iPhone 16 Plus evaluate factors out, the variations have been much less dramatic in final yr’s lineup. Efficiency is almost an identical for the Professional and customary variants, and the Motion Button and new Digicam Management are available all 4 handsets.
It appears a results of this design resolution is that extra folks than standard saved some cash and went for the most affordable possibility, Client Intelligence Analysis Companions reported Wednesday.
In keeping with these analysts, 21% of Apple handset patrons over the past three months of 2024 picked the essential iPhone 16. That’s six share factors above what the essential iPhone 15 accounted for in the identical quarter the earlier yr. And gross sales of the funds mannequin moved forward of the iPhone 16 Professional, as famous.
Development in gross sales of the essential mannequin got here on the expense of Apple’s top-of-the-line variant. A smaller share of customers selected the premium iPhone 16 Professional Max in This autumn 2024 than did the 15 Professional Max a yr earlier. The share of the newer mannequin was 23%, making it Apple’s hottest, however that’s three share factors decrease than its predecessor within the quarter instantly after its launch in 2023.
There was no change within the two different fashions. CIRP figures present 16% of Apple customers picked the iPhone 16 Professional final quarter, the identical because the 15 Professional in This autumn 2023. And eight% of iOS patrons went for iPhone 16 Plus, simply as they did the 15 Plus a yr earlier.
Apple’s mixture of iPhone gross sales throughout This autumn 2024.Chart: CIRP
An Apple Intelligence issue?
In This autumn 2023, the iPhone 14 was not Apple’s latest handset but it surely nonetheless made up 12% of gross sales, in line with figures from CIRP. A yr later, the iPhone 15 supplanted it in Apple’s product lineup however accounted for less than 8% of gross sales.
The distinction could also be Apple Intelligence. These purchasing for a handset in 2023 might get the earlier yr’s iPhone 14 realizing it was virtually pretty much as good because the newly launched iPhone 15. However in autumn 2024, anybody selecting an iPhone 15 did so realizing it didn’t have the capability to run Apple’s suite of synthetic intelligence options.
Maybe AI boosted curiosity within the latest fashions versus older ones. In keeping with CIRP, the iPhone 16 collection collectively made up 68% of all iOS gross sales in This autumn 2024. Examine that to the identical quarter of the earlier yr, when the whole iPhone 15 collection made up 65% of iOS gross sales.
Simply so there’s no confusion, the survey carried out by Client Intelligence Analysis Companions solely questioned iPhone patrons, so these figures present solely Apple’s mixture of handset gross sales. Android gross sales will not be included.
