On the Client Electronics Present that’s presently occurring in Las Vegas, Dell made a serious announcement about its laptops. [I know what you’re thinking: Whoa whoa whoa, WTF? This is Macworld! Why is this Loyola guy writing about Dell? Where’s his latest screed about how the Mac rulez? Stick with me for a minute. Please.] Dell is present process a serious rebranding effort, dropping the XPS, Inspiron, and Latitude manufacturers that clients have come to like. (Okay, possibly not love, extra like acknowledge.)
The brand new names for its laptops? Maintain on to your hats. They’re (drumroll, please):
Dell.
Dell Professional.
Dell Professional Max.
Now, these names–particularly the Dell Professional and Dell Professional Max–sound acquainted, don’t they? If solely social media (and by “social media,” I imply BlueSky) can clue me in…
That is the dumbest naming technique I’ve ever seen in my life. Approach to take the worst issues from Apple and in some way make them much more complicated. This isn’t an enchancment, Dell! by way of https://www.theverge.com/2025/1/6/24325799/dell-pro-max-premium-plus-ces-laptop-pc-rebrand-announcement
— Christina Warren (@filmgirl.bsky.social) 2025-01-06T20:51:24.548939Z
Hey now, maintain on George, Sean, and Christina! In accordance with PCWorld, Dell’s new names don’t have anything to do with Apple. When requested about copying Apple’s names, “Dell executives dismissed the concern, indicating that these are universal terms that consumers are already familiar with.”
Umm, why are they acquainted phrases? Possibly as a result of Apple makes use of them? Maybe?
However wait! The Dell naming goes one step additional, offering that Dell isn’t copying Apple! Says PCWorld:
Beneath every tier, computer systems will even be break up up into three extra sub-categories. Base is, properly, the bottom mannequin…Plus is a step above that… Premium is the top-end mannequin in every tier…
So which means Dell’s top-of-the-line laptop computer might be known as the Dell Professional Max (Premium), which is a step above the Dell Professional Max (Plus), which is a step above the Dell Professional Max (Base), which is a step above the Dell Professional (Premium), which is…higher than XPS, Inspiron, and Latitude?
Anyway, for so long as I’ve been protecting Apple and tech basically, there are numerous issues you may depend on, and a type of issues is that corporations copy one another and deny that they’re doing so. And one other factor you may depend on is that PC fanboys will deny that Dell is copying Apple though it clearly is. These are positive bets and if I may put cash on them, I might.
