If you happen to paid $900 to your iPhone, you then paid lower than the worldwide common, in response to a brand new analysts’ report. That’s as a result of the typical promoting worth for iOS units grew 25% over the past 4 years, even because the variety of handsets Apple bought additionally elevated.
There’s been a pattern for a number of years of better demand for Apple’s costlier iPhone Professional fashions, and that’s driving up ASP.
iPhone ASP goes up, up and away
Every technology of iOS units begins with a base model, and there are additionally further variations for extra options… and better costs. Knowledge exhibits that loads of individuals go for the costlier choices. We all know that as a result of the typical promoting worth for an iPhone in 2024 was effectively above the price of the bottom mannequin, in response to analysts at Counterpoint Analysis.
Though iPhone had a barely weak This autumn, “the brand’s revenue was not hurt much and ASP continued to grow, which surpassed the $900 mark — a new record,” Analysis Director Jeff Fieldhack stated on Monday.
The worldwide complete hit $903. There’s been a large soar over the previous few years, contemplating iPhone ASP in 2020 was $724.
Don’t suppose that consumers are shopping for fewer, costlier iOS units. Market evaluation agency IDC stories that Apple bought 206 million iPhones in 2020 and 232 million in 2024 — greater than another handset maker.
Additionally, don’t suppose all the expansion is coming within the U.S. and Europe. “Apple continues to expand its footprint in emerging markets where the growing middle-class is driving demand,” famous Counterpoint’s analysts. “Latin America was the fastest growing region for Apple with iPhone shipments increasing 44% YoY driven by local availability of the latest series and price discounts on legacy models.”
iPhone Professional for the win
In explaining the iPhone ASP improve, Counterpoint’s Fieldhack stated, “The contribution of the Pro series within Apple’s portfolio continues to rise.”
No rival can come near matching purchaser demand for premium iOS fashions. Though Samsung presents the Galaxy Z Fold 6 at a startlingly excessive $1,900, the corporate’s world common promoting worth for all its fashions is simply $299. And it’s the one one in all Apple’s vital opponents with an ASP over $250. This implies these firms primarily promote low cost handsets, not high-end ones.
The result’s that Apple introduced in 46% of the world’s smartphone income in 2024, in response to Counterpoint. Its closest rival was Samsung, who accounted for a mere 15%.
Regardless of these outcomes, the state of affairs may change considerably all through 2025. Shopper Intelligence Analysis Companions reported in January that the iPhone 16 outsold the iPhone 16 Professional over the past quarter of 2024.
