Smartphone gross sales grew 7% in 2024 in comparison with 2023, reaching 1.22 billion models, marking a rebound after two consecutive years of decline, in response to Canalys’ newest report.
Apple and Samsung have been tied within the lead with 18% of the market every, Canalys says, adopted by Xiaomi with 14%, Transsion with 9%, Oppo with 8%, vivo with 8%, Honor and Lenovo with 5% every, and Huawei and Realme with 4% every.
Canalys and another analyst homes rely Transsion manufacturers collectively whereas counting BBK manufacturers individually, we’re nonetheless undecided what’s up with that, however do notice that if we add up vivo, Oppo, and Realme, BBK is in first place with 20% of the pie, leaving each Apple and Samsung within the mud. However then we would not have the million “Apple and Samsung rule together” posts, would we?
Frustrations apart, Apple’s efficiency was all the way down to “emerging market growth and stable performances in North America and Europe”, whereas Xiaomi was “driven by strong momentum in Mainland China and continued strategic expansion into emerging markets”.
Apple offered 225.9 million iPhones in 2024 (down 1% from 2023), Samsung offered 222.9 million Galaxy smartphones (additionally down by 1%), Xiaomi offered 168.6 million models (rising 15%), Transsion offered 106.7 million (rising 15%) and Oppo (together with OnePlus) offered 103.6 million (rising 3%). When it comes to total smartphone gross sales, Mainland China grew 4% in comparison with 2023, North America grew 1%, and Europe grew 3%.
If we have a look at simply the fourth quarter of 2024, Apple led with 77.1 million shipments and 23% market share (down 1% in quantity, down from 24% in This autumn 2023), adopted by Samsung with 51.9 million models and 16% of the pie (down 3% in quantity, down from 17% market share YoY), Xiaomi with 42.7 million shipments and 13% share (up 5% in quantity, static share), Transsion with 27.2 million models shipped for 8% of the pie (down 4% in quantity and down from 9% in market share YoY), and vivo with 26.4 million models and eight% share (up 10% in quantity and up from 7% in share).
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