February 1, 2010: The tech-loving world goes into meltdown on the sight of comic Stephen Colbert utilizing a prerelease iPad to learn nominations in the course of the Grammy Awards present.
“Jay-Z, did you not get one of these in your gift bag?” Colbert quips from the stage. “Am I cooler than you?”
The movie star sneak peek is all a part of Apple’s large (and wildly profitable) plan to hype its upcoming pill.
Stephen Colbert and the iPad hype machine rock the Grammys
“I saw [Apple] announce it, and I went, ‘God, I want one of those,’” Colbert later informed reporters. “I went, ‘I’m opening the Grammys. Send me one and I’ll take it out of my pocket [onstage].’ By the way, it’s gone — I don’t get to keep it. They handed it to me backstage, took it out, and I handed it to them when I got offstage. It’s awesome.”
Apple CEO Steve Jobs had simply proven off the iPad publicly for the primary time a couple of days earlier on January 27. Since Apple’s secrecy ensured that nearly no outsiders had seen the iPad by the point it was unveiled by Jobs, the cope with Colbert happened extremely shortly.
It’s a reminder of simply how cool the unique iPad appeared on the time. And the way — in contrast to stunts corresponding to Samsung’s mass selfie with the Galaxy Be aware a couple of years later on the Oscars — it felt like a real second, somewhat than a little bit of viral advertising. Colbert is, in fact, an enormous Apple fan.
Do you keep in mind the iPad’s thrilling debut?
The primary-gen iPad went on sale a couple of months afterward April 3. It turned the fastest-selling new Apple product line of all time, taking lower than a month to promote 1 million models. And it went on to promote round 25 million models in simply over a 12 months.
Greater than a decade later, the iPad continues to evolve. The iPad lineup has grown to incorporate iPad Professional, iPad Air, iPad mini and the ever-more-capable entry-level iPad. And Apple’s pill simply retains getting lighter and extra highly effective.
Do you keep in mind the iPad’s evening out on the Grammys? Go away your feedback under.
