Amazon has despatched out invitations for a mysterious occasion scheduled for the twenty sixth of February. This has led to hypothesis about what the tech big has in retailer. Whereas the invite itself doesn’t explicitly point out Alexa, its swirly patterns and vibrant colours trace at one thing to do with the digital assistant. May Amazon be lastly able to unveil its AI supercharged Alexa?
Again in 2023, Amazon introduced plans to revamp Alexa with generative AI capabilities. This may permit Alexa to raised compete with newer AI fashions akin to Google’s Gemini and OpenAI’s ChatGPT. Nonetheless, nothing has actually materialized since that announcement. This upcoming occasion may lastly present us what Amazon has been engaged on for the previous few years.
The brand new AI supercharged Alexa is anticipated to make the digital assistant even smarter and doubtlessly extra contextual. That is due to its generative capabilities. Alexa is presently finest recognized for powering Amazon’s lineup of sensible audio system and sensible shows. If achieved proper, it may change how customers work together with their sensible dwelling units. It might additionally make Alexa a extra invaluable assistant within the sensible dwelling house.
Nonetheless, whereas this new Alexa sounds promising, Amazon has hinted that entry to its superior AI options might come at a value. Earlier than you get too dissatisfied, a report from Reuters means that Amazon would possibly maintain off on charging customers firstly. The corporate would possibly introduce a paid subscription additional down the street, however for now, it is going to be free.
Presumably the corporate desires to present customers extra time to expertise the adjustments earlier than deciding whether it is value paying for. Word that different firms, akin to Google and OpenAI, already cost customers for entry to extra superior fashions. This transfer by Amazon wouldn’t be solely out of the query.
